Vodafone is in the seventh year of its successful partnership with English Cricket and the England Team. The deal which runs until 2005 sees Vodafone sponsor cricket from playground to the Test arena, including the Men's and Women's senior teams, the England Under 19 team, the new National Academy at Loughborough and the Kwik Cricket junior coaching programme.

           The working partnership between Vodafone and English cricket continues to grow to the benefit of both parties. The platform of cricket enables Vodafone to engage with huge numbers of existing and potential customers at all levels, from supporter interaction at international matches to corporate business development.

           The England players themselves are the focus of much of this activity and the strong working relationship with the Team is at the core of Vodafone's partnership with cricket